Wilshire Madison
Re-illegalize weed.
Category: Cannabis
Services: Brand Strategy • Story
The situation
Create a designer-inspired brand for a quality-obsessed grower.
The strategy
Corporate cannabis is turning weed into wellness. We wanted to return velvet rope vice to the party. Speak to true cannabis aficionados and those who aspire to be in-the-know.
Key Idea: Things Used to be Better. Like the weed.
