Julie Kucinski - procter & gamble innovation consultant - shows headquarters buliding

Procter & Gamble

Innovation for Hire

Categories: Beauty, Home Care, Supplements, Laundry Care, Devices
Services: Research • Brand Strategy • Creative


The situation

Procter & Gamble’s Front End Innovation group needed deep beauty, upscale brand experience and creative firepower to help accelerate ideas quickly within larger teams.

Work included in-homes, store visits and ethnographies in Brazil, Hong Kong, China, LA, NYC and, of course, Cincinnati.

The strategy

The ability help lead and analyze research, brainstorm and quickly turn insights into testable concepts.

The outcome

Created best-tested global concepts in the FEI center’s history, with 4 winning concepts across North American, South American & Asian markets. Multiple concepts created were turned into produced product and into campaigns executed by their partner agencies.