Illume
Category: Candles & Home Fragrance - Specialty & Mass
Services: Research • Brand Strategy • Worksession
Strategy: Julie Kucinski
The situation
This chic natural candle & home fragrance company wanted outside, informed perspective on whether to invest more deeply in its own brand. And if so, where?
The strategy
We leveraged stakeholder interviews, existing data and secondary research to determine brand equities, team beliefs and market opportunities. .
The outcome
Company leadership was armed with the data and directional insight needed. Cross-functional teams were galvanized and aligned after feeling both heard and inspired by the work.