Brand strategy & storytelling for mission-driven & category-creating brands. Get soul that sells, grounded in a reality no agency can bring.
I’m currently available for new engagements. Get in touch.
Past CPG founder, agency leader & top consultant.
Get strategy from every seat at the table. My value-packed process & lightning insight comes from a unique path:
Founder, CMO & CBO who’s built community, juggled omnichannel & faced the tough decisions
Consultant igniting corporate innovation teams & visionary founders
Master of agency tools, pitches, processes & “secrets”
Right hand for VCs and founders spinning up tech and raising capital
Career in first-mover brands with category knowledge in sustainability, wellness, beauty and lifestyle
Equal parts magic and pragmatism, I create brands that launch strong, then become iconic over time.
Brand positioning
Brand strategy
Narrative, messaging, & storytelling
Fractional Creative Direction
Mission, vision, values & belief capture
Coaching & advising
Workshops
SoulBrand™
Merging strategy, creative & storytelling, see ideas come to life quickly and powerfully. Flatten the silos, burn down the weeds.
What Clients Are Saying
“Julie’s impact on your company will be life-long. Her understanding of the human psyche is supernatural, and this coupled with her experience working for many brands means she will steer your brand in the direction it needs to go to make a real impact.
She will ask you the hard questions that will rearrange the furntiure in your brain. I advise any brand to begin working with her from inception and beyond.”
— Sandra Velasquez, Nopalera founder
“Julie is my brand Yoda. Her ability to drill in is unlikely anything I’ve ever seen before.”
— Tim Porth, Fiix Body founder & NorthCastle Venture Partners
“Julie is here for us. Follow her. Subscribe to all her channels. If you're in marketing/branding she's doing all the work for you.”
— Sharon Hannigan, oh oh organics
“Julie provided North Star direction for our house of brands with expert know-how and calm confidence that carried the work through initial ideation to execustion strategy. Rooted in research-backed truth & communicated through a swift, simplfied lens that identified whitespace and meaningfulness to our consumers.
Beyond being smart & refreshingly straightforward, the work we did together brought a bright energy to the team, the brand and the path forward.”